40 Developmental Assets

Forty common sense, positive experiences, and qualities that help young people thrive and develop into caring, responsible, successful adults. The “Developmental Assets” framework has become one of the most widely used approaches to positive youth development in the United States.  Search Institute research has found that these assets are powerful influences on adolescent behavior—protecting young people from risky behaviors and promoting positive attitudes and actions.  To learn more go to


Live Life Free

Often the message of teens making positive choices, and working to achieve their goals while living free from the negative influences of use, is overshadowed by the voices of those who engage in various high-risk behaviors.   The Live Life Free campaign aims to promote a substance-free lifestyle by finding ways to amplify the voices and accomplishments of those who make positive decisions and encourage others to do the same.

Operation Medicine Cabinet

  A prescription drug take-back program to help safely dispose of unused or expired prescription drugs.  This initiative has helped install drop-off boxes in local police stations, so community members have a safe and secure place to drop off their unneeded prescription drugs.   The Madison Heights drop-off box is located in the  Madison Heights Police station lobby which is open  24 hours a day seven days a week.  To learn more go to




Parents Who Host,

Lose the Most 

 Don’t be a party to underage drinking.  This public awareness campaign aims to educate parents and the community about the health, legal, and safety risks of serving alcohol at teen parties.   Focus is given during high-risk times such as Homecoming, Prom, and Graduation.


Sticker Shock

During this campaign, youth and Coalition volunteers visit participating convenience stores and place fluorescent orange stickers on cases of beer, six-packs, and wine coolers that state, “Providing Alcohol to Minors is ILLEGAL.  Fines are up to $1000 and or up to 60 days in jail”.  The Alliance provides these stickers for Oakland county communities (Alliance).  By doing this, we raise awareness, help build partnerships and empower teens to help educate their community about underage drinking. 


The set of actions put in place to implement the requirements of the Synar Amendment (http://www.samhsa.gov/prevention/synar.aspx) aimed at decreasing youth access to tobacco.  Unannounced inspections are conducted annually at select distributors.  The Synar program is a critical component of the success of youth tobacco use prevention efforts.