40 Developmental Assets

Forty common sense, positive experiences and qualities that help young people thrive and develop into caring, responsible, successful adults. The “Developmental Assets” framework has become one of the most widely used approaches to positive youth development in the United States.  Search Institute research has found that these assets are powerful influences on adolescent behavior—both protecting young people from many different risky behaviors, and promoting positive attitudes and actions.  To learn more go to

Live Life Free

Often the message of teens that are making positive choices, working to achieve their goals, while living free from the negative influences of use, are over shadowed by the voices of those who engage in a variety of high risk behaviors.   The goal of the Live Life Free campaign is to promote the substance free lifestyle by finding ways to amplify the voices and accomplishments of those who make positive decisions and encouraging others to do the same.

Operation Medicine Cabinet

  A prescription drug take back program to help safely dispose of unused or expired prescription drugs.  This initiative has helped get drop off boxes installed in local police stations so community members have a safe and secure place to drop off their unneeded prescription drugs.   The Madison Heights drop off box is located in the  Madison Heights Police station lobby which is open  24 hours a day seven days a week.  To learn more go to 

Parents Prevent

 The greatest prevention specialist for any student is his or her parents.  This campaign purpose is to help support and educate parents with the resources needed to raise healthy, happy, substance free students.

Parents Who Host,

Lose the Most 

 Don’t be a party to underage drinking.  This public awareness campaign aims to educate parents and the community about the health, legal and safety risks of serving alcohol at teen parties.   Focus is given during high risk times such as Homecoming, Prom and Graduation.

Sticker Shock

During this campaign, youth volunteers along with Coalition volunteers visit participating convenience stores and place fluorescent orange stickers on cases of beer, six-packs, and wine coolers that state, “Providing Alcohol to Minors is ILLEGAL.  Fines are up to $1000 and or up to 60 days in jail”.  These stickers are provided by the Alliance of Coalitions for Healthy Communities (ACHC).  By doing this, we raise awareness, help build partnerships and empower teens to help educate their community about underage drinking.  This is done in June and July when heavy drinking at grad parties and summer vacations is likely.


The set of actions put in place to implement the requirements of the Synar Amendment ( aimed at decreasing youth access to tobacco.  Unannounced inspections are conducted annually at select distributors.  In FY 2010, the national weighted average rate of tobacco sales to minors for the 50 States and the District of Columbia was 9.3 percent; the lowest rate in the 14 year history of the Synar program.  The Synar program is a critical component of the success of youth tobacco use prevention efforts.         

Turn Around

A minor in possession (MIP) diversion program, through the coordinated efforts of Madison Heights Youth Assistance and the Police Department.  The program is designed to provide early interventions for youth who have made some poor decisions and now need to get back on the right track.